How to move beyond leads and fuel an effective demand gen strategy
Maximizing growth through cross-functional demand generation strategies
Core marketing principles to drive exponential growth
Megan Bowen has spent 20 years working in B2B tech startups leading customer success, account management, sales, marketing and operations teams. Currently Megan is the CEO at Refine Labs, a Digital Marketing and Demand Generation Agency.
Skale is an SEO agency that partners with SaaS brands to turn search into a predictable growth channel. We take a performance-driven approach to search, leveraging accumulated SaaS knowledge and aligning with internal teams for maximum impact. Unlike other agencies that focus on vanity metrics, such as clicks and impressions, we strive to help you reach revenue metrics such as sales opportunities and closed won deals.
About Adam Goyette
Core marketing principles to drive exponential growth - 2nd of May, 17h CET
Adam Goyette is the founder at GrowthUnion.co, a marketing agency that works with growing B2B start-ups to help them scale faster. He is a former Senior Marketing Executive, who previously led Marketing at Help Scout and Growth at G2 - named one of the Fastest-Growing Private Companies in America by Inc 500 and Deloitte.
About Adelina Peltea
The rise of privacy-led marketing and its impact on demand gen strategies - 2nd of May, 15h CET
Adelina Peltea stands at the forefront of marketing innovation as the Chief Marketing Officer at Usercentrics, where her vision and expertise are pivotal in steering the company towards its ambitious goal of transforming the internet. Her leadership is rooted in the belief that businesses can flourish while prioritizing privacy and respecting individuals' data consents, embodying the future of privacy-led growth in the digital age
About Agata Krzystofik
Generating demand through paid ads in 2024 - top tips - 2nd of May, 16h CET
Agata has spent the last eight years in VP Marketing and Growth roles at startups like SimScale, GrooveHQ, Piktochart, and Demodesk. Before that, she worked for six years at Google on the Google Ads team. Her experience has shaped her into a full-funnel marketing leader, but she always felt the most passionate about paid marketing and CRO. Last year, she decided to leave her full-time job and 100% focus on helping SaaS companies grow MRR through paid marketing. Agata is also a co-founder at Growth52 Community and a mentor at GrowthMentor.
About Holly Chen
How can AI startups generate demand in 2024 - 2nd of May, 18:30h CET
Holly Chen is the Managing Partner of ExponentialX, a Marketing and Growth Advisory Collective for high-growth SaaS startups, advising companies like Miro, Loom, ServiceNow, Appsflyer in their growth journeys. She also guest lectures at Berkeley and NYU, teaches at Section and Maven, mentors at First Round Capital, and is an active angel investor. Previously, Holly was the Global Head of Digital Marketing at Slack, helping it grow $100M to $700M ARR and going public. She was the Head of Growth at Google Store and Global Head of Google B2B Websites. Holly also worked at Gucci, Deloitte Consulting, Kearny and the UN. Holly lives in San Francisco and speaks Italian and Chinese fluently.
About Jake Stainer
Building SEO into a growth machine to fill your 2024 ARR gap - 1st of May, 15h CET
The future of demand generation - 2nd of May, 19:30h CET
With over 10 years in digital marketing and growth, Jake is scaling SEO for SaaS brands. He co-founded Skale, a growth agency working with leading SaaS companies like Hubspot and G2. As a growth advisor, he has helped several B2B and B2C SaaS companies achieve exponential growth by applying data-driven and user-centric strategies. Jake worked with huge SaaS names such as Hotjar, EmbedSocial, TravelPerk, and Typeform, among others, to optimize their acquisition, retention, and monetization channels. He has also mentored and coached hundreds of founders, marketers, and product managers through InflectionGrowth, Reforge, and FbStart
About Andy Davis
The future of demand generation - 2nd of May, 19:30h CET
Andy has been working in B2B demand generation and growth for over a decade. He has worked in many industries and companies large & small. He is currently Director of Growth at Hotjar where he has the privilege of supporting a team that is responsible for new user acquisition and conversion.
About Dylan Hey
Generating demand through paid ads in 2024 - top tips - 2nd of May, 16:00h CET
Dylan is the CEO of Hey Digital and Postdrips. He helped 45+ leading SaaS brands such Hotjar, Pitch, Lokalise, Sprig, Posthog and many more scale and raise hundreds of millions of dollars with the support of his paid marketing & creative services. His recent client wins include $12,000 MRR added from Google ads in 30 days and 110% increase in MQLs from LinkedIn paid campaigns.
About Kumy Veluppillai
Getting buy in and building business cases for demand gen initiatives - 1st of May, 16h CET
Kumy is a Senior Demand Generation Manager at HowNow. With over a decade of experience, he's helped efficiently grow multiple 'underdog' B2B businesses with small teams. His philosophy and approach are centred on a deep understanding of customers and their needs, and the value they seek drives everything to build revenue-generating outcomes.
About Amy Woodward
Getting buy in and building business cases for demand gen initiatives -1st of May, 16h CET
Amy Woodward has ten years of experience in B2B and SaaS marketing, focusing on areas such as demand generation, brand and creative events, revenue operations, conversion rate optimization, and SEO. In her role as Director of Marketing, she is responsible for leading global marketing initiatives that aim to generate and capture demand through well-planned strategic campaigns.
About Jacinta Walker
Getting buy in and building business cases for demand gen initiatives - 1st of May, 16h CET
Jacinta is currently the Global VP of Demand Generation at Tegus. With over 16 years experience and a primary focus on using marketing strategies and tactics to impact revenue for organizations such as Salesforce, Qualtrics, Talend and now Tegus she roots all of her decisions in data and business impact. She believes marketing must be measurable, efficient and scalable and that successful marketers set up a business for immediate and future success.
About Tom Whiting
Getting buy in and building business cases for demand gen initiatives - 1st of May, 16h CET
Tom is a marketing leader with 13 years experience in high-growth, VC/PE-backed and bootstrapped organisations. Tom has held demand generation roles at Go1 (series D), Time Out UK plc, EasyRecrue (Series B). Tom is the founder of Golf Juice, a TV series on Sky Sports (2016-2017).
About Grant Duncan
Generating demand through paid ads in 2024 - top tips - 2nd of May, 16:00 CET
Grant is the VP of Marketing at HST Pathways, a Bain Capital private equity backed SaaS company focused on helping outpatient surgery centers. He leads inbound Marketing and outbound Sales Development through a modern approach. Prior to HST, Grant was the VP of Marketing at two venture-backed startups. Outside of work, he loves outdoor activities, volunteering at his church, learning new things, and inventing new things like the world's first ergonomic outdoor walking desk.
About Joliene van Grieken
How to move beyond leads and fuel an effective demand gen strategy - 1st of May, 17:00 CET
Joliene van Grieken is a Founding Partner at The Growth Syndicate, a b2b marketing & growth brand that offers fractional growth leadership to b2b scale ups. She has over 10 years of experience helping b2b tech companies grow having led commercial efforts at companies like Deskbookers, Impraise and Bud.
She is particularly passionate about demand generation and believes that understanding your best customers inside out is the key to success for any business.
About Anadelia Fadeev
The future of demand generation, 2nd of May, 19:30 CET
Anadelia is a B2B marketing leader passionate about building tech brands and growing revenue. She is currently the Sr. Director of Demand Generation at HiveMQ. In her spare time she enjoys live music and craft beer.
About Megan Bowen
Showing the evolution of buyer behavior and the key pillars of a modern demand gen strategy and execution plan - 1st of May, 18:30 CET
Megan Bowen has spent 20 years working in B2B tech startups leading customer success, account management, sales, marketing and operations teams. Currently Megan is the CEO at Refine Labs, a Digital Marketing and Demand Generation Agency.
About Ksenija Rohrkamp
Maximizing growth through cross-functional demand generation strategies - 1st of May, 19:30 CET
Ksenija is a marketing leader with over a decade of experience in digital businesses and SaaS. Currently serving as the VP of Marketing at Cosuno, she is responsible for scaling inbound demand and establishing market leadership in the prospective B2B SaaS niche. Prior, Ksenija led growth and product marketing at privacy-tech Pridatect, resulting in acquisition by Borneo. She is known to drive growth strategies with measurable revenue impact and believes in breaking down functional silos to do so.
About Tarek Reslan
Maximizing growth through cross-functional demand generation strategies - May 1st, 19:30 CET
Tarek is an experienced marketing strategist and speaker who trained over 1500 professionals on growth strategies across various industries.
Fascinated by AI's potential in marketing, he is constantly exploring its applications. His strength is in crafting effective digital and growth marketing strategies. In his free time, he enjoys creating and sharing explainer videos on his YouTube channel.
About Brent Hametner
The future of demand generation - 2nd of May, 19:30h CET
Brent has 8+ years of experience in the B2B SaaS space, where he has helped organizations drive pipeline growth and increase revenue. His expertise spans sales and marketing roles across various industries, including edtech, fintech, and ecomm tech.
