Learn from the experts who’ve generated demand at:
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Sessions
SEO 2.0: How LLMs Are Reshaping Legacy SEO in 2025
Jake Stainer, Co-Founder at Skale, Ex TypeForm, Travel Perk
Why Brand is The Only Moat For Winning Demand Gen in 2025
Adam Holmgren, Head of Demand Gen at Rillion
Category Creation: Driving Demand for a Market That Doesn’t Exist (Yet)
Ksenija Rohrkamp, VP of Marketing at Buynomics
Integrating ABM and Demand Gen, How to Drive Targeted Growth
Emilia Korczynska, VP of Marketing at Userpilot
How to Use Authentic Human Connections to Create Ongoing Demand and Fuel Growth Loops
Foti Panagiotakopoulos, Founder of GrowthMentor
Driving Demand, Delivering Revenue: How Effective Marketing-Sales Communication Converts Leads
Erika Hakala, Fractional Head of Marketing
AI-Powered Video: Unlocking Creativity & Demand at Scale
Lisa Vecchio, B2B Marketing Leader @VEED
Personalization That Converts: How to Drive Demand Without Creeping Users Out
Kirsty Finlayson, Director of Marketing @ Chameleon
"This was my first time attending Demand Conf and I was impressed with the topics, tactics discussed and speakers. The practical nature of the advice and knowledge shared. A lot of webinars are guilty of “pie-in-the-sky” talk, but this one was immediately useful and it already helped me as I’m planning a digital campaign."
FAQ
Demand Conf 2025 is designed for Heads of Demand Gen, VPs of Marketing, and Heads of Growth in SaaS companies. The event features renowned speakers from industry giants like Microsoft, Typeform, Hootsuite and Otter. Check out the sessions to gain fresh demand gen insights and discover the most effective demand gen strategies to implement for your SaaS company in 2025.
Yes, Demand Conf is entirely free. Just sign up, and you'll have access to insights from some of the best demand generation experts out there.
Absolutely! We will record the entire conference, providing you with the opportunity to watch it on-demand whenever you want.
Event Partners :
GrowthMentor is a curated platform connecting SaaS marketers and founders with 750+ vetted growth experts for 1:1 mentorship and advice. Whether you need strategic insights or hands-on guidance, GrowthMentor helps you learn from experienced professionals who’ve been there, done that so you can scale smarter and faster. Register for the conference and claim a free mentorship session!
Skale is an SEO agency that partners with SaaS brands to turn search into a predictable growth channel. We take a performance-driven approach to search, leveraging accumulated SaaS knowledge and aligning with internal teams for maximum impact. Unlike other agencies that focus on vanity metrics, such as clicks and impressions, we strive to help you reach revenue metrics such as sales opportunities and closed won deals.
About Ognjen Bošković
How to Go From Nobody Founder to a Niche-Celebrity - 29th of April, 17:15-17:45h CET
Ognjen is the Founder of Raven, founder brand agency & community, working with some of the finest brands in B2B like KlientBoost, Paddle, Convert. Previously led marketing teams at CXL, Content Distribution & HockeyStack.
About Emilia Korczynska
Integrating ABM and Demand Gen, How to Drive Targeted Growth - 29th of April, 16:45-17:15h CET
Emilia is a SaaS growth expert with a track record of scaling companies from 0 to $1.5M ARR in under two years. She specializes in content marketing, SEO, and performance marketing, helping SaaS businesses build high-impact marketing teams and processes. With experience across multiple SaaS startups in Europe and Asia, she knows how to maximize resources for both early-stage and growth-stage companies looking to scale efficiently.
About Agata Krzystofik
Generating demand through paid ads in 2024 - top tips - 2nd of May, 16h CET
Agata has spent the last eight years in VP Marketing and Growth roles at startups like SimScale, GrooveHQ, Piktochart, and Demodesk. Before that, she worked for six years at Google on the Google Ads team. Her experience has shaped her into a full-funnel marketing leader, but she always felt the most passionate about paid marketing and CRO. Last year, she decided to leave her full-time job and 100% focus on helping SaaS companies grow MRR through paid marketing. Agata is also a co-founder at Growth52 Community and a mentor at GrowthMentor.
About Adam Holmgren
Why Brand is The Only Moat For Winning Demand Gen in 2025 - 29th of April, 15:45-16:15h CET
Adam Holmgren currently leads demand generation at Rillion and has driven growth at several high-growth SaaS companies in the past. On the side, he built Fibbler, a LinkedIn Ads analytics platform, to $100K ARR in six months.
About Jake Stainer
SEO 2.0: How LLMs Are Reshaping Legacy SEO in 2025- 29th of April, 15:15-15:45h CET
With over 10 years in digital marketing and growth, Jake is scaling SEO for SaaS brands. He co-founded Skale, a growth agency working with leading SaaS companies like Hubspot and G2. As a growth advisor, he has helped several B2B and B2C SaaS companies achieve exponential growth by applying data-driven and user-centric strategies. Jake worked with huge SaaS names such as Hotjar, EmbedSocial, TravelPerk, and Typeform, among others, to optimize their acquisition, retention, and monetization channels. He has also mentored and coached hundreds of founders, marketers, and product managers through InflectionGrowth, Reforge, and FbStart
About Lisa Vecchio
AI-Powered Video: Unlocking Creativity & Demand at Scale - 29th of April, 18:45-19:15h CET
Lisa Vecchio is the B2B Marketing Director at Veed, the AI-powered video creation platform empowering teams to create high-quality content effortlessly. A CIM Chartered Marketer with nearly 20 years of global B2B marketing experience, Lisa has led marketing for SaaS and high-growth companies like Aircall, Hootsuite, and Expedia Group. Recognized as a 2022 Marketing Academy UK scholar, she specializes in integrated marketing, aligning brand, demand, and sales enablement to drive measurable business impact. Having lived in New York, Melbourne, and London, Lisa brings a global perspective to marketing leadership.
About Chang Chen
The AI-Powered Ad Playbook: Maximizing ROI in 2025 - 29th of April, 19:45-20:15h CET
Chang is a growth leader with 3 successful exits and helped 6 companies scaled from zero to $10 million ARR in under two years. Former petroleum engineer now driving real business impact for PLG and B2B companies.
About Erika Hakala
Driving Demand, Delivering Revenue: How Effective Marketing-Sales Communication Converts Leads - 29th of April, 18:15-18:45h CET
Erika Hakala is a demand generation leader and Fractional Head of Marketing, helping B2B tech companies build go-to-market engines that drive real revenue. With over 10 years of experience scaling high-growth startups, she has led demand generation teams across AI, SaaS, identity verification, cyber security and data engineering industries.
She built the demand generation engine at Tinybird from the ground up and played a key role in driving demand through Onfido’s hyper-growth years, contributing to five consecutive quarters of record-breaking revenue, and one of the UK’s biggest tech acquisitions in recent years. At Speechmatics, she shifted marketing from traditional lead gen to a scalable demand model, driving 30% YoY pipeline growth.
Now, Erika partners with B2B companies to build marketing strategies that align sales and marketing, improve pipeline efficiency, and accelerate growth.
About Amy Woodward
Getting buy in and building business cases for demand gen initiatives -1st of May, 16h CET
Amy Woodward has ten years of experience in B2B and SaaS marketing, focusing on areas such as demand generation, brand and creative events, revenue operations, conversion rate optimization, and SEO. In her role as Director of Marketing, she is responsible for leading global marketing initiatives that aim to generate and capture demand through well-planned strategic campaigns.
About Jacinta Walker
Getting buy in and building business cases for demand gen initiatives - 1st of May, 16h CET
Jacinta is currently the Global VP of Demand Generation at Tegus. With over 16 years experience and a primary focus on using marketing strategies and tactics to impact revenue for organizations such as Salesforce, Qualtrics, Talend and now Tegus she roots all of her decisions in data and business impact. She believes marketing must be measurable, efficient and scalable and that successful marketers set up a business for immediate and future success.
About Tom Whiting
Getting buy in and building business cases for demand gen initiatives - 1st of May, 16h CET
Tom is a marketing leader with 13 years experience in high-growth, VC/PE-backed and bootstrapped organisations. Tom has held demand generation roles at Go1 (series D), Time Out UK plc, EasyRecrue (Series B). Tom is the founder of Golf Juice, a TV series on Sky Sports (2016-2017).
About Grant Duncan
Generating demand through paid ads in 2024 - top tips - 2nd of May, 16:00 CET
Grant is the VP of Marketing at HST Pathways, a Bain Capital private equity backed SaaS company focused on helping outpatient surgery centers. He leads inbound Marketing and outbound Sales Development through a modern approach. Prior to HST, Grant was the VP of Marketing at two venture-backed startups. Outside of work, he loves outdoor activities, volunteering at his church, learning new things, and inventing new things like the world's first ergonomic outdoor walking desk.
About Joliene van Grieken
How to move beyond leads and fuel an effective demand gen strategy - 1st of May, 17:00 CET
Joliene van Grieken is a Founding Partner at The Growth Syndicate, a b2b marketing & growth brand that offers fractional growth leadership to b2b scale ups. She has over 10 years of experience helping b2b tech companies grow having led commercial efforts at companies like Deskbookers, Impraise and Bud.
She is particularly passionate about demand generation and believes that understanding your best customers inside out is the key to success for any business.
About Anadelia Fadeev
The future of demand generation, 2nd of May, 19:30 CET
Anadelia is a B2B marketing leader passionate about building tech brands and growing revenue. She is currently the Sr. Director of Demand Generation at HiveMQ. In her spare time she enjoys live music and craft beer.
About Megan Bowen
Showing the evolution of buyer behavior and the key pillars of a modern demand gen strategy and execution plan - 1st of May, 18:30 CET
Megan Bowen has spent 20 years working in B2B tech startups leading customer success, account management, sales, marketing and operations teams. Currently Megan is the CEO at Refine Labs, a Digital Marketing and Demand Generation Agency.
About Ksenija Rohrkamp
Category Creation: Driving Demand for a Market That Doesn’t Exist (Yet) - 29th of April, 16:15-16:45h CET
Ksenija is a marketing leader with over a decade of experience in digital businesses and SaaS. Currently serving as the VP of Marketing at Buynomics, she is responsible for scaling inbound demand and establishing market leadership in the prospective B2B SaaS niche. Prior, Ksenija led growth and product marketing at privacy-tech Pridatect, resulting in acquisition by Borneo. She is known to drive growth strategies with measurable revenue impact and believes in breaking down functional silos to do so.
About Kirsty Finlayson
Personalization That Converts: How to Drive Demand Without Creeping Users Out - April 29th, 19:15-19:45 CET
Kirsty Finlayson is the Director of Marketing at Chameleon, a platform specializing in personalized in-app engagement. Since joining Chameleon in 2020, Kirsty has gone on to lead content and product marketing, before moving on to overseeing the entire marketing function last year. Previously, Kirsty contributed to high-growth startups like Typeform and enjoys blending organic growth with product marketing, with a sprinkling of smart personalization.
About Foti Panagio
How to Use Authentic Human Connections to Create Ongoing Demand and Fuel Growth Loops - 29th April, 17:45-18:15h CET
Foti Panagiotakopoulos is the founder of GrowthMentor, a platform that connects startup founders, marketers, and product managers with experienced mentors to help them grow their businesses. With over a decade of experience in full-stack growth marketing, he has helped startups refine their go-to-market strategies, scale distributed growth teams, and navigate the challenges of early-stage growth.Since launching GrowthMentor in 2018, Foti has personally onboarded thousands of mentors and built a global community of 3,000+ founders and marketers. To date, the platform has facilitated 50,000+ mentorship sessions, helping startups get actionable advice from experts who have "been there, done that." Passionate about peer-to-peer learning, he believes the right conversation at the right time can change the trajectory of a business.
