WatchSpeakersFAQAbout

Watch Demand Conf 2024 sessions for free and discover how to generate demand for your brand with insights from world-leading demand gen experts.

Learn from the experts who’ve generated demand at:

Meet Your
Demand Gen Experts

Holly Chen

Managing Partner | ExponentialX
Ex Slack, Loom, Miro

Jake Stainer

Co-Founder | Skale
Ex Typeform, Travel Perk

Adelina Peltea

CMO |
Usercentrics

Ex Typeform, Homerun

Adam Goyette

Founder |
GrowthUnion
Ex G2, Help Scout

Andy Davis

Director of Growth |
Hotjar
Ex Attest

Agata Krzystofik

Co-Founder |
Growth 52
Ex Piktochart, Demodesk

Dylan Hey

Co- Founder |
Hey Digital
Ex Hootsuite

Kumy Veluppillai

Senior Demand Generation Manager | HowNow
Ex SaaStock, Kayako

 Amy Woodward

Director of Marketing | Benevity
Ex Marfeel

Jacinta Walker

Global VP of Demand Generation | Tegus
Ex Salesforce

Tom Whiting

Head of Demand Generation | Nurole Ltd
Ex GO1

Grant Duncan

VP of Marketing | HST Pathways
Ex 8x8

Joliene van Grieken

Founding Partner  | The Growth Syndicate
Ex Bud

Anadelia Faadev

Sr Director of Global Demand Generation  |  HiveMQ
Ex Teleport

Megan Bowen

CEO | Refine Labs
Ex Grubhub, Managed by Q

Ksenija Rohrkamp

VP of Marketing | Cosuno
Ex Borneo

Tarek Reslan

Marketing Expert & Trainer | Growth Tribe

Brent Hametner

B2B Demand Generation Manager | Ex ESW

"This was my first time attending Demand Conf and I was impressed with the topics, tactics discussed and speakers. The practical nature of the advice and knowledge shared. A lot of webinars are guilty of “pie-in-the-sky” talk, but this one was immediately useful and it already helped me as I’m planning a digital campaign."

FAQ

Who is Demand Conf for?

DemandConf 2024 is designed for Heads of Demand Gen, VPs of Marketing, and Heads of Growth in SaaS companies. The event features renowned speakers from industry giants like Miro, Loom, Slack, Typeform, and Hotjar. Check out the sessions to gain fresh demand gen insights and discover the most effective demand gen strategies to implement for your SaaS company in 2024.

Are these recordings free?

Yes, we decided to respect the demand gen principles and not ask for your email address (that's so lead gen).

Will there be Demand Conf 2025?

Yes! Demand Conf 2024 was a huge success, so we’re working on organising another one next year! 

I have a question regarding Demand Conf, who should I contact?

If you have any questions, feel free to send us an email to marketing@skale.so

Event Partners :

Interested in becoming an event partner? Email marketing@skale.so.

About Skale

Skale is an SEO agency that partners with SaaS brands to turn search into a predictable growth channel. We take a performance-driven approach to search, leveraging accumulated SaaS knowledge and aligning with internal teams for maximum impact. Unlike other agencies that focus on vanity metrics, such as clicks and impressions, we strive to help you reach revenue metrics such as sales opportunities and closed won deals.

About Adam Goyette


Core marketing principles to drive exponential growth -  2nd of May, 17h CET

Adam Goyette is the founder at GrowthUnion.co, a marketing agency that works with growing B2B start-ups to help them scale faster. He is a former Senior Marketing Executive, who previously led Marketing at Help Scout and Growth at G2 - named one of the Fastest-Growing Private Companies in America by Inc 500 and Deloitte. 

About Adelina Peltea


The rise of privacy-led marketing and its impact on demand gen strategies - 2nd of May, 15h CET

Adelina Peltea stands at the forefront of marketing innovation as the Chief Marketing Officer at Usercentrics, where her vision and expertise are pivotal in steering the company towards its ambitious goal of transforming the internet. Her leadership is rooted in the belief that businesses can flourish while prioritizing privacy and respecting individuals' data consents, embodying the future of privacy-led growth in the digital age

About Agata Krzystofik


Generating demand through paid ads in 2024 - top tips - 2nd of May, 16h CET

Agata has spent the last eight years in VP Marketing and Growth roles at startups like SimScale, GrooveHQ, Piktochart, and Demodesk. Before that, she worked for six years at Google on the Google Ads team. Her experience has shaped her into a full-funnel marketing leader, but she always felt the most passionate about paid marketing and CRO. Last year, she decided to leave her full-time job and 100% focus on helping SaaS companies grow MRR through paid marketing. Agata is also a co-founder at Growth52 Community and a mentor at GrowthMentor.

About Holly Chen


How can AI startups generate demand in 2024 - 2nd of May, 18:30h CET

Holly Chen is the Managing Partner of ExponentialX, a Marketing and Growth Advisory Collective for high-growth SaaS startups, advising companies like Miro, Loom, ServiceNow, Appsflyer in their growth journeys. She also guest lectures at Berkeley and NYU, teaches at Section and Maven, mentors at First Round Capital, and is an active angel investor. Previously, Holly was the Global Head of Digital Marketing at Slack, helping it grow $100M to $700M ARR and going public. She was the Head of Growth at Google Store and Global Head of Google B2B Websites. Holly also worked at Gucci, Deloitte Consulting, Kearny and the UN. Holly lives in San Francisco and speaks Italian and Chinese fluently.

About Jake Stainer


Building SEO into a growth machine to fill your 2024 ARR gap - 1st of May, 15h CET

The future of demand generation - 2nd of May, 19:30h CET

With over 10 years in digital marketing and growth, Jake is scaling SEO for SaaS brands. He co-founded Skale, a growth agency working with leading SaaS companies like Hubspot and G2. As a growth advisor, he has helped several B2B and B2C SaaS companies achieve exponential growth by applying data-driven and user-centric strategies. Jake worked with huge SaaS names such as Hotjar, EmbedSocial, TravelPerk, and Typeform, among others, to optimize their acquisition, retention, and monetization channels. He has also mentored and coached hundreds of founders, marketers, and product managers through InflectionGrowth, Reforge, and FbStart

About Andy Davis


The future of demand generation - 2nd of May, 19:30h CET

Andy has been working in B2B demand generation and growth for over a decade. He has worked in many industries and companies large & small. He is currently Director of Growth at Hotjar where he has the privilege of supporting a team that is responsible for new user acquisition and conversion.

About Dylan Hey


Generating demand through paid ads in 2024 - top tips - 2nd of May, 16:00h CET

Dylan is the CEO of Hey Digital and Postdrips. He helped 45+ leading SaaS brands such Hotjar, Pitch, Lokalise, Sprig, Posthog and many more scale and raise hundreds of millions of dollars with the support of his paid marketing & creative services. His recent client wins include $12,000 MRR added from Google ads in 30 days and 110% increase in MQLs from LinkedIn paid campaigns.

About Kumy Veluppillai


Getting buy in and building business cases for demand gen initiatives - 1st of May, 16h CET

Kumy is a Senior Demand Generation Manager at HowNow. With over a decade of experience, he's helped efficiently grow multiple 'underdog' B2B businesses with small teams. His philosophy and approach are centred on a deep understanding of customers and their needs, and the value they seek drives everything to build revenue-generating outcomes. 

About Amy Woodward


Getting buy in and building business cases for demand gen initiatives -1st of May, 16h CET

Amy Woodward has ten years of experience in B2B and SaaS marketing, focusing on areas such as demand generation, brand and creative events, revenue operations, conversion rate optimization, and SEO. In her role as Director of Marketing, she is responsible for leading global marketing initiatives that aim to generate and capture demand through well-planned strategic campaigns.

About Jacinta Walker


Getting buy in and building business cases for demand gen initiatives - 1st of May, 16h CET

Jacinta is currently the Global VP of Demand Generation at Tegus. With over 16 years experience and a primary focus on using marketing strategies and tactics to impact revenue for organizations such as Salesforce, Qualtrics, Talend and now Tegus she roots all of her decisions in data and business impact. She believes marketing must be measurable, efficient and scalable and that successful marketers set up a business for immediate and future success. 

About Tom Whiting


Getting buy in and building business cases for demand gen initiatives - 1st of May, 16h CET

Tom is a marketing leader with 13 years experience in high-growth, VC/PE-backed and bootstrapped organisations. Tom has held demand generation roles at Go1 (series D), Time Out UK plc, EasyRecrue (Series B). Tom is the founder of Golf Juice, a TV series on Sky Sports (2016-2017).

About Grant Duncan


Generating demand through paid ads in 2024 - top tips  - 2nd of May, 16:00 CET

Grant is the VP of Marketing at HST Pathways, a Bain Capital private equity backed SaaS company focused on helping outpatient surgery centers. He leads inbound Marketing and outbound Sales Development through a modern approach. Prior to HST, Grant was the VP of Marketing at two venture-backed startups. Outside of work, he loves outdoor activities, volunteering at his church, learning new things, and inventing new things like the world's first ergonomic outdoor walking desk.

About Joliene van Grieken


How to move beyond leads and fuel an effective demand gen strategy - 1st of May, 17:00 CET

Joliene van Grieken is a Founding Partner at The Growth Syndicate, a b2b marketing & growth brand that offers fractional growth leadership to b2b scale ups.  She has over 10 years of experience helping b2b tech companies grow having led commercial efforts at companies like Deskbookers, Impraise and Bud. 

She is particularly passionate about demand generation and believes that understanding your best customers inside out is the key to success for any business.

About Anadelia Fadeev


The future of demand generation, 2nd of May, 19:30 CET

Anadelia is a B2B marketing leader passionate about building tech brands and growing revenue. She is currently the Sr. Director of Demand Generation at HiveMQ. In her spare time she enjoys live music and craft beer.

About Megan Bowen


Showing the evolution of buyer behavior and the key pillars of a modern demand gen strategy and execution plan - 1st of May, 18:30 CET

Megan Bowen has spent 20 years working in B2B tech startups leading customer success, account management, sales, marketing and operations teams. Currently Megan is the CEO at Refine Labs, a Digital Marketing and Demand Generation Agency. 

About Ksenija Rohrkamp


Maximizing growth through cross-functional demand generation strategies - 1st of May, 19:30 CET

Ksenija is a marketing leader with over a decade of experience in digital businesses and SaaS. Currently serving as the VP of Marketing at Cosuno, she is responsible for scaling inbound demand and establishing market leadership in the prospective B2B SaaS niche. Prior, Ksenija led growth and product marketing at privacy-tech Pridatect, resulting in acquisition by Borneo. She is known to drive growth strategies with measurable revenue impact and believes in breaking down functional silos to do so. 

About Tarek Reslan


Maximizing growth through cross-functional demand generation strategies - May 1st, 19:30 CET

Tarek is an experienced marketing strategist and speaker who trained over 1500 professionals on growth strategies across various industries.
Fascinated by AI's potential in marketing, he is constantly exploring its applications. His strength is in crafting effective digital and growth marketing strategies. In his free time, he enjoys creating and sharing explainer videos on his YouTube channel.

About Brent Hametner 


The future of demand generation - 2nd of May, 19:30h CET

Brent has 8+ years of experience in the B2B SaaS space, where he has helped organizations drive pipeline growth and increase revenue. His expertise spans sales and marketing roles across various industries, including edtech, fintech, and ecomm tech.